Wednesday, May 7, 2008

Joseph Lewis: Forex Billionaire

Born Joe Lewis (born East London in 1936 or '37) is an English billionaire who lives in Lyford Cay, Bahamas. Lewis is the 369th richest person of Forbes The World's Richest People list 2007. Lewis was listed as the 16th richest British person in Sunday Times Rich List 2007.
Lewis made his initial wealth expanding the family's catering business, then selling luxury goods to tourists, and finally moving into currency trading in the 1970s - resulting in his move to the Bahamas. Lewis currently is the main investor in Tavistock Group, which owns more than 100 companies, such as Tottenham Hotspur F.C. and SK Slavia Praha. Lewis is a major investor in ENIC Sports PLC, run by Daniel Levy, the Chairman of Tottenham Hotspur. The Tavistock Group recently sold its currency trading firm HotSpot FX for $77 million.
Lewis, married with two children, has homes all over the world at which he is able to indulge his passion for golf. Lewis hosts the "Tavistock Cup" tournament every March in Florida, raising millions of dollars for charity, and owns the two clubs that compete: the "Lake Nona" club (resident Ernie Els) and the "Isleworth Club" (resident Tiger Woods). He is presently developing a new golf community in the Bahamas called "Albany Golf & Beach Club" with his two golfing friends.
Lewis has also been a force in bringing bio-technology and new healthcare offerings to Central Florida. With his philanthropic support, Tavistock Group's 7,000-acre (28 km²) Lake Nona master plan development is an emerging biomedical research and educational hub highlighted by the University of Central Florida's College of Medicine and Healthcare Campus, the Burnham Institute for Medical Research, a University of Florida Research Center, a Veterans Affairs Medical Center and Nemours Children's Hospital, all building significant facilities within this community.
On September 10, 2007, he was in the news for paying $860.4 million in an all-cash purchase of a 7 percent stake in Bear Stearns. By December of 2007 Lewis had raised his stake at the brokerage firm to 9.4%, a total of 11 million shares, for which he paid an average price of $107 apiece. Lewis lost about $1.16 billion of his investment when on March 16, 2008 Bear Stearns was purchased in a straight stock swap with JP Morgan Chase in which JP Morgan paid the equivalent of $2.00 a share for Bear Stearns.

10 Sure-Fire Headline Formulas That Work

1. Who Else Wants [blank]?
Starting a headline with “Who Else Wants…” is a classic social proof strategy that implies an already existing consensus desire. While overused in the Internet marketing arena, it still works like gangbusters for other subject matter.
Who Else Wants a Great Blog Template Design?
Who Else Wants a Higher Paying Job?
Who Else Wants More Fun and Less Stress When on Vacation?
2. The Secret of [blank]
This one is used quite a bit, but that’s because it works. Share insider knowledge and translate it into a benefit for the reader.
The Secret of Successful Podcasting
The Secret of Protecting Your Assets in Litigation
The Secret of Getting Your Home Loan Approved
3. Here is a Method That is Helping [blank] to [blank]
Simply identify your target audience and the benefit you can provide them, and fill in the blanks.
Here is a Method That is Helping Homeowners Save Hundreds on Insurance
Here is a Method That is Helping Children Learn to Read Sooner
Here is a Method That is Helping Bloggers Write Better Post Titles
4. Little Known Ways to [blank]
A more intriguing (and less common) way of accomplishing the same thing as “The Secret of…” headline.
Little Known Ways to Save on Your Heating Bill
Little Known Ways to Hack Google’s Gmail
Little Known Ways to Lose Weight Quickly and Safely
5. Get Rid of [problem] Once and For All

A classic formula that identifies either a painful problem or an unfulfilled desire that the reader wants to remedy.
Get Rid of Your Unproductive Work Habits Once and For All
Get Rid of That Carpet Stain Once and For All
Get Rid of That Lame Mullet Hairdo Once and For All
6. Here’s a Quick Way to [solve a problem]
People love quick and easy when it comes to solving a nagging problem.
Here’s a Quick Way to Get Over a Cold
Here’s a Quick Way to Potty Train Junior
Here’s a Quick Way to Backup Your Hard Drive
7. Now You Can Have [something desirable] [great circumstance]
The is the classic “have your cake and eat it too” headline — and who doesn’t like that?
Now You Can Quit Your Job and Make Even More Money
Now You Can Meet Sexy Singles Online Without Spending a Dime
Now You Can Own a Cool Mac and Still Run Windows
8. [Do something] like [world-class example]
Gatorade milked this one fully with the “Be Like Mike” campaign featuring Michael Jordan in the early 1990s.
Speak Spanish Like a Diplomat
Party Like Paris Hilton
Blog Like an A-Lister
9. Have a [or] Build a [blank] You Can Be Proud Of
Appeal to vanity, dissatisfaction, or shame. Enough said.
Build a Body You Can Be Proud Of
Have a Smile You Can Be Proud Of
Build a Blog Network You Can Be Proud Of
10. What Everybody Ought to Know About [blank]
Big curiosity draw with this type of headline, and it acts almost as a challenge to the reader to go ahead and see if they are missing something.
What Everybody Ought to Know About ASP
What Everybody Ought to Know About Adjustable Rate Mortgages
What Everybody Ought to Know About Writing Great Headlines

How to Make Your Blog Popular

Limit yourself to one topic. Your entire set of interests is unlikely to be matched by anyone else’s. Just because you like knitting, web development with Flash, Abyssinian cats, and geocaching doesn’t mean there’s a good set of readers for a knitting-Flash-Abyssinian-geocaching blog. Pick one area and stray outside it at your popularity’s peril. It can be broad (web workerhood is pretty broad) but if it is, it should be a broadly popular topic too.
Take a mainly objective stance towards the topic. Write like it could be out of a magazine. You might feel dumb at first, pretending like you know what you’re talking about. But that’s what people expect.
Eliminate the personal unless it is relevant to your topic. If you are interested in popularity rather personal expression, you shouldn’t be telling a whole lot of personal stories. What seems interesting and important to you about your own life probably isn’t all that interesting and important to your readers.
But let your personality show. If you are a little bit cynical and snarky, write that way. If you are a good-hearted and sweet person, let that run through each of your posts. If you are a crotchety curmudgeon, go with that. Be yourself; just don’t talk too much about yourself.
Think carefully about your headlines. I’m not a great headline writer yet–but I have realized their importance since beginning work on Blogger. With so many blogs competing for attention, you need to lure readers in and then fulfill whatever promise your headline holds.
Try writing list posts. Why do people like list posts so much? Maybe because they offer obvious value to the reader. They’re also easy to scan for important points and they force the writer to organize her thoughts. List posts are much less likely to be rambling bullshit than a typical essay-type post.
Become a power commenter. On Blogger, we don’t need to do that to get attention.
If you’re starting an individual blog, however, you’ll need to use different tactics. Build up a network one by one. Comment on posts you like. Reply to all comments you get. Read your commenters’ blogs.
Learn from the greats. My favorite bloggers on blogging are Darren Rowse of
ProBlogger and Brian Clark of CopyBlogger. Check out Kathy Sierra’s Creating Passionate Users
for a unique blog that’s raucously popular. Also, seek out the most popular bloggers in your topic domain and try to analyze why they’re successful.
Have fun! Your readers will be able to tell if you’re robotically following a list of tips from “how to make your blog popular” and your heart’s not in it. You need to love to write, to be passionate about the subject of your blog, and inspired by interactions with your commenters. It’s fun to write for a popular blog not because being popular is so fun in itself, but because it brings more of the same: more writing, more ideas, more people to interact with. So to wrap up… do it for fun, the popularity may follow.